Mashimaro (????) is a Korean fictional character who resembles a fat rabbit, created by Kim Jae In (???). He is also known as Yupki Tokki (????, "Bizarre rabbit" in Korean). He debuted in a series of Flash animations (mostly without any dialogue, although the occasional word of Korean or English is present) on the internet. Mashimaro is far more often seen in merchandise, similar to Hello Kitty. (Mashimaro would in fact be best described as Korea's answer to Sanrio.) Mashimaro merchandise can be found on the internet and in Korean communities around the world.