The new Independence Blue Cross brand represents our ongoing evolution as a progressive customer-centric health services company. At the heart of the Independence Blue Cross brand, there's a message. It says we are building a better way and, in doing so, redefining the delivery of health care. As a health services company committed to ensuring our members have every means to better their health, Independence Blue Cross is redefining the delivery of health care — building a better way.

We see a day when patients and caregivers are seamlessly connected through improved coordination, better access to information, and doctor-patient accountability; resulting in better quality care and lower costs. And we are the company that is boldly leading the way.

Independence Blue Cross is changing the game.