ShopCircle is intended to improve the consumer shopping experience and aid the buying decision process. The features and functionality of the application has been built taking in to consideration the various aspects that go in to a decision to buy. These are -Features of the product (customers want to take knowledge based decision) -Price (Customers want to make sure they are getting the best price -Promotion (customers would like to ensure they get promotions if any) -Reference from friends (always a useful factor to close the decision making) Key features of Shop Circle application are: –Search for a product among retail shops around you based on text you enter in the application or scan a barcode. –Search for pricing/promotions across retailers using bar code scan. When customer is at a store he/she can scan the bar code of the product they are interested in using this app, and it will give you comparative price/promotions at stores in the neighbouring stores –Provide detailed information on the product features and specifications, helping them become an informed buyer –Enable them to compare a product with another, helping them understand and compare products. –Determine which retailer has the best deal for this product within a radius of where they are located, helping them make the right decision from price perspective. –Share with friends the products reviewed, bought, deals made, bringing in a social aspect to the entire buying process –Provide product reviews and rate them