Conscience is a new Decision Making Aid? designed by psychologist and behavioral economist Dan Ariely, bestselling author of Predictably Irrational, The Upside of Irrationality, and the soon to be released The Honest Truth about Dishonesty.Conscience is here to help you through life’s most perplexing moral dilemmas. Based on the latest insights about human decision making, Conscience gives you the excuses you need to justify doing what you want to do -- whether it is something good you aspire to, OR something more shady and less moral. Think of Conscience as providing both an angel and a devil, sitting on your shoulder and available for advice at the flip of a switch.Conscience helps with:- turning away the dessert menu - splurging on a new electronic gadget- staying faithful to your romantic partner- padding your expense report on your boss’s dime- lying on your college application- and much, much more!Disclaimer: We don’t really want you to make immoral decisions, so please limit your use of Conscience in justifying bad behavior.