This app from Innis Maggiore is a great tool to learn the basics of positioning This app developed by Innis Maggiore, the nations leading agency in the practice of positioning provides the principles ofpositioning in the mind. With principles laid out in articles, worksheets and quizzes, you too can quickly become a positionist.Learn the origin of this business strategy by reading Jack Trouts original article, discover the primary principles in play for determining your position, play with positioning with the bad slogan, good slogan, and positioning quizzes, and spend time in the worksheets to position your company, service, product or even yourself.The positioning app has five modules:1. Positioning original Jack Trout article and current day definition of positioning2. Principles 3 tests to validate your position, 7 principles for discovering your position, 12 rules of positioning, and 5 tests of obviousness3. Practice bad slogan quiz good slogan quiz and positioning test interactive quizzes4. PositionistView the most recent positioning perspective articles written by Innis Maggiore, updated immediately upon publication5. Position Your Company worksheets basic and advanced that will help you discover your position plus Innis Maggiores famous 14 Ways to Differentiate worksheet