The 7th annual Asian MICE forum AMF 2012, organized by TAITRA under the sponsorship of the Taiwan Bureau of Foreign Trade BOFT, Ministry of Economic Affairs MOEA, is taking place during September 2728 at the Taipei international Convention Center TICC. The event, highlighting the theme Innovation and Technology, will focus on digital marketing and mega events, and MICE exports from around the world are expected to join the event to share their thoughts and experiences.