The Lazare Diamond® App demonstrates the interactive 4C’s of buying a diamond. It also serves as the ideal sales tool for retailers and sales associates interested in teaching the qualities of Cut, Color, Clarity and Carat Weight.The app is your hands-on tutorial; using interactive screens, videos and side by side comparisons to demonstrate the 4C’s.You can even compare your own diamond against the Color Lab samples! With all these features you can decide for yourself which diamond is your best value. The Store Locator will find the closest Lazare retailer to you, while the Twitter and Facebook links will connect you to the Lazare community where you can stay updated on events and future product launches. Lazare Kaplan International Inc. sells its diamonds and jewelry products worldwide. The company is noted for its ideal cut diamonds, which it markets internationally under the brand name, The Lazare Diamond®.